Timothy Egan makes a good case HERE for getting rid of certain words, including this one:
GLUTEN-FREE It’s a public service to warn the less than 1 percent of the population who suffer from celiac disease that bakery products might contain something that could make them sick. But putting this label on things that have no connection is a cynical corporate play for clueless consumers who buy something simply because they think it’s healthy. Red Bull boasts of being gluten-free. So is paint thinner.