Shop local this Saturday.

Small Business Saturday, which was started by American Express in 2010, is a day dedicated to supporting small businesses nationwide. It is celebrated every year on the Saturday after Thanksgiving, the day has given small businesses across the country a huge boost.

"Supporting our local small businesses demonstrates a commitment to the community in which we live and do business in," said El Dorado Main Street Interim Director Kelli Scott. "It creates goodwill and when supporting local business we are helping to create jobs and preserve our unique culture."

The day is dedicated entirely to supporting those living in the local communities.

"Small Business Saturday is important to us because our small businesses are the heart and soul of our community," said Holly Ross, executive director of Downtown Augusta, Inc. "Our small businesses are owned by moms and dads, our next door neighbors, city council members, our friends and our families."

Citizens living in the Butler County area are encouraged to take part and shop local businesses in order to show their support and take part in some small town deals.

"By shopping locally, we are able to keep money local and circulating in our community," added Scott. "For every $100 spent in independently owned stores, $68 returns to the community through taxes, payroll and other expenditures. If the same $100 is spent in a national chain, only $43 stays in the local community. If that same amount is spent online, no money stays in the community."

In order to help rally communities around the day, American Express created a Neighborhood Champions program, working with business organizations like the U.S. Chamber of Commerce and the American Independent Business Alliance (AMIBA) to support communities in organizing Small Business Saturday events throughout the country.

"We are always encouraging people to shop downtown and shop local," said Joyce Parker, owner of El Dorado's Sweet 120, which is taking part in the Shop Small event. "The national push for shopping small helps all small businesses. They had a lot of free resources. We were able to go online and get a door mats, and magnets, and other things. American Express was really making it exciting to go all out."

Small business owners can take advantage of free marketing tools by visiting

"I really hope people get out of the big chain retail stores and think about the small business owners," said Parker. "We are excited to see people downtown. It gets us in the Christmas spirit."

For more information on which businesses are participating or to learn how to participate, call local main street or chamber offices.

Participating businesses

Brick Street Flower Company, 502 State, Augusta, will be open from 8:30 a.m. to 4 p.m.

Boutique 1631, 521 State, Augusta, will be open from 10 a.m. to 5 p.m.

Brick Street Bake Shoppe, 507 State, Augusta, will be open from 7 a.m. to 12 p.m.

Cooper Drug, 509 State, Augusta, will be open 9 a.m. to noon.

Fairchild Interiors and Design, 110 E. 5th. Augusta, will be open from 10 a.m. to 5 p.m.

Pigeon's Roost Antique Mall, 601 State, Augusta, will be open from 10 a.m. to 5 p.m.

Strickler's Shoes, 513 State, Augusta, will be open from 9 a.m. to 5 p.m.

El Dorado YMCA, 300 N. Main, will be open from 6:30 a.m. - 7 p.m.

Scooter's, 142 N. Main, El Dorado, will be open from 8 a.m. - 5 p.m.

Sweet 120, 142 N. Main, El Dorado, will be open from 10 a.m. to 5 p.m.

Dilly Deli, 142 N. Main, El Dorado, will be open from 10 a.m. to 5 p.m.

Beyond Napa, 142 N. Main, El Dorado, 10 a.m. to 5 p.m.