The end of 35mm film distribution by the end of the year could shut down Star-Vu Drive-in because of the costly switch to digital projection.
But there is something people can do to prevent this.
Project Drive-In, a national effort sponsored by Honda to save as many drive-ins as possible, is raising community awareness across the country and giving people easy ways to get involved and ensure this historic part of American cinema and car culture lives on.
At www.projectdrivein.com, people can vote to determine which five drive-in theaters will receive a new digital projector from Honda. The site also encourages people to share Project Drive-In with family and friends via social media, e-mail or texts; pledge to see one movie at their local drive-in; and contribute to the national save-the-drive-in fund to keep more drive-ins in business.
"We at the Star-Vu Drive-In would like to ask all the surrounding communities to please help us win this digital package by voting for us twice a day every day," said Amanda Baker, who is part of the committee working to save the drive in. "This is our last ditch opportunity to keep our beloved Star-Vu Drive-In open and operating. Please help us from going dark!"
Voting on www.projectdrivein.com is taking place now through Sept. 9. People can vote every day, once online and once by text. The five winning theaters will be revealed in September and each will host a celebration.
“Cars and drive-in theatres go hand in hand, and it’s our mission to save this slice of Americana that holds such nostalgia for so many of us,” said Alicia Jones, manager of Honda & Acura Social Marketing American Honda Motor Co., Inc., at American Honda Motor Co., Inc. “We’re committed to helping drivein theatres remain viable and flourish with the move to digital projection.”