The other day I was checking my mail box and it jammed packed of mail. Once I got the mail free from the tiny little mail box and sorted I discovered that there was an assortment of credit card offers, catalogs, a magazine offer and one piece of “real” mail – the water bill.
There are plenty of reasons I keep receiving direct mail for credit card offers, magazine deals, or random catalogs. Maybe it was that couch I bought a few month ago or that online purchase for Christmas. Companies want to reach people who are most likely to be interested in what they have to offer. That's why they rent or buy relevant mailing lists to help them find prospective customers—instead of just sending mail at random. But there’s a way to limit or stop the type of junk mail you get in your mailbox.
DMAchoice allows you to cut back on certain types that you're not interested in. DMAchoice divides direct mail into four categories: