While everyone has their own holiday shopping list, two areas that seem to be important to everyone when purchasing gifts are value and service.
"In today's economy it shouldn't come as a surprise that value and service are highly prized in the consumer's mind," explained Steve J. Bernas, president and CEO of the Better Business Bureau serving Chicago and Northern Illinois. "Other factors that may have attracted a consumer's interest in better economic times are now way down on the list for most people faced with today's tougher economic reality."
In the BBB poll, more than 55 percent of respondents selected value and service aspects of a business as key attractions for holiday shopping. These were followed by "product selection" picked by 18 percent, "location" by 15 percent, and "ease and comfort of shopping at a business" by 12 percent.
"Value and service may mean different things to people in different economic categories. However, these two attributes appear to be a key focus for most shoppers," Bernas explained.
The BBB offers these other tips to consumers while holiday shopping: